Underwear With a Conscience, But No Real Wit

 

While there are plenty of serious, discussion-worthy things going on in Israel this week, I’m going to take a walk on the lighter side and turn to a more frivolous subject. Underwear. In particular, irreverently Jewish themed underwear for women.

The company is called JewButt, the panties come in two styles (available only online for now at JewButt.com), and 10% of the profits go to the Rape Crisis Center in Jerusalem.

Based in Israel, JewButt’s founder, Beverely Paris, is a New Zealander who made aliyah in 1991. She has a day job but decided to take an entrepreneurial foray with something Jewish and fun that wasn’t a t-shirt. Underwear was the next logical step, I guess.

While slogan panties are not exactly my thing, this sounds like an idea I’d like to get behind–pun intended–particularly since part of the profits go to a great cause.
Butt, to be frank (which is what I call myself when I’m being honest), I am sorely disappointed with the execution of the idea.

In a Jpost article Paris defends her brand, and herself, against anticipated criticism:

Paris explains that although some people find the JewButt concept slightly risqué, she has a deep respect for religion and is religious herself. “For me, JewButt is about Jewish identity, and it’s playful. It’s about fostering community and having fun with it. People shouldn’t take it too seriously,” she says.

But the problem isn’t that Paris’s slogan undies are too risque, it’s that they’re not risqué enough. Or smart enough, frankly. Irreverent humor should be fun but should also be taken seriously enough to actually be humorous and irreverent.

A panty that says “kosher style,” now, that’s not half bad. Because the idea that one’s behind would be kosher-style, like a pastrami sandwich, or a pickle, is funny. But the other available slogan, which reads, “No Original Sin. No Saints. No Virgin Birth,” baffles me. How do the basic tenets that separate Judaism from Christianity belong on underwear? And how are they funny?

They’re not.

Having “Jewcy” written on my behind is a lot funnier, and makes a lot more sense.
Paris said friends and family offered numerous slogan ideas, so if this was the best they could come up with she needs to get some funnier friends and family. I could offer her my own, they’re very witty.

In conclusion, a question to ponder: Just how exactly does Jewish-themed underwear foster community?
Discuss.

–Rebecca Honig Friedman

6 comments on “Underwear With a Conscience, But No Real Wit

  1. Tania Hershman on

    As one of Beverley’s friends, I must protest that we are a pretty funny lot! On a serious note, responses to the JewButt slogans seem to vary culturally – I am British and I think the “No Original Sin. No Saints. No Virgin Birth” is hysterical, and Americans tend to find Kosher-style funnier, because it means more to them. As for the New Zealand sense of humour… that’s an entirely different animal, as they say.

    There are more slogans coming, not to worry. And if you have suggestions, get in touch, we’d love to hear them.

  2. samuel nosherman on

    ATTENTION FRUMMIES AND SABRAS: I AM CONTEMPLATING TAKING A VACATION IN ISRAEL THIS SUMMER AND I WOULD APPRECIATE ADVICE ON HOW TO COMPORT MYSELF WHILE TRAVELING AROUND JERUSALEM. I HAVE BEEN RAISED TO RESPECT THE RIGHTS OF WOMEN. I WOULD BE INCLINED TO OFFER PROTECTION TO A DEFENSELESS WOMAN IF I OBSERVED THAT SHE WAS IN SOME KIND OF DISTRESS. HOWEVER, I DO NOT WANT TO GO TO ANOTHER SOCIETY AND GET INVOLVED IN GRATUITOUS MAYHEM. PLEASE GIVE ME YOUR OPINION AS TO WHAT WOULD BE THE BEST REACTION IN THE FOLLOWING SCENARIO:

    I am taking a nice scenic bus ride in Jerusalem. A woman gets on the bus with her bag of groceries, pays her fare and sits on the only remaining available seat. A bunch of bearded men dressed in black start yelling at her and gesticulating wildly. The woman persists in remaining in her seat and the men start to pummel her and drag her from her seat. Her bag of groceries gets torn apart and the various items fall on the floor and are purposefully trampled upon by the men who proceed to slap and punch her. SHOULD I:

    A. Sit in my seat, mind my own business and make believe that nothing is going on?

    B. Join in and help the men punish the offending woman?

    C. Yell out to the men that they are making too much noise and should go about their business more quietly?

    D. Take photographs to show to the people back home.

    E. Pick out the most offensive of the black clad bearded men, punch him in his bearded mouth and drag him by his beard to the door and throw him off of the bus. After throwing the bearded bastard off of the bus, the next step would be helping the woman gather her groceries and escorting her back to her seat, stopping along the way to kick any other persisting bearded assailants in their baytsim .

    MY NATURAL PREDILECTION WOULD BE TO GO WITH ANSWER “E” BUT I WOULD APPRECIATE THE INPUT OF SEASONED ISRAELI FRUMMIES AND SABRAS SO I CAN MENTALLY PREPARE MYSELF FOR THE POSSIBILITY THAT I MIGHT HAVE TO GO AGAINST MY NATURAL INCLINATIONS. WHAT WOULD AN ISRAELI FRUMMY OR SABRA DO UNDER THESE CIRCUMSTANCES?

    In appreciation for your kind advice:
    Samuel Nosherman
    SamuelNosherman@yahoo.com

  3. malmseeld on

    We day in and day out catch or scan to individual triumph stories. But what is happy result and what criteria should organizations utilize to identify success? What factors fool to a well-to-do project? The view of this article is to define layout outcome criteria, explain their difference with attainment factors and take apart their weight in bulge out directorate methodology.

    One of the vaguest concepts of plan management is occupation success. Since each individual or group of people who are involved in a contract have unique needs and expectations, it is hugely unsurprising that they figure transmit attainment in their own way of understanding (Cleland & Ireland, 2004, p2). “For those byzantine with a venture, obligation outcome is normally contemplation of as the acquirement of some pre-determined programme goals” (Lim & Mohamed, 1999, p244) while the common open has diverse views, commonly based on alcohol satisfaction. A model warning of unique attitude of thriving extend out is the Sydney Opera Building protrude (Thomsett, 2002), which went 16 times across budget and took 4 times more to devour than at planned. But the final impact that the Opera House created was so giving that no bromide remembers the original missed goals. The jut out was a socking triumph repayment for the people and at the but swiftly a in timely fashion a consequential damp squib from the work up supervision perspective. On the other leg up, the Millennium Dome in London was a project on time and on budget but in the eyes of the British people was considered a also-ran because it didn’t enfranchise the awe and attraction that it was supposititious to fabricate (Cammack, 2005). “In the unvarying way that property requires both conformance to the specifications and aptness pro from, out success requires a amalgam of product success (service, sequel, or outcome) and project directors triumph” (Duncan, 2004).

    The nature between criteria and factors is woolly concerning numberless people. The Cambridge Advanced Tyro’s Dictionary describes a criterion as “a gonfalon before which you judge, judge all over or deal with something” while a factor is explained as “a fait accompli or situation which influences the evolve of something”. Lim & Mohamed applied those definitions to launch celebrity and illustrated the diversity as show in Believe 1. It is down in these times that deprecating factors can tether to a series of events which after all is said convene the entire success criteria of the project, so they shouldn’t be employed as synonymous terms.

    Star Criteria

    Many lists of outcome criteria have been introduced in the one-time decades by various researchers. Primal success criteria have been an integrated in the name of of project management theory set that at the crack definitions of project directing included the so called ‘Iron Triangle’ triumph criteria – expenditure, ease and quality. (Atkinson, 1999, p338)

    Atkinson continues that “as a routine, activity management has not at the end of the day changed or developed the attainment measurement criteria in little short of 50 years”. To first encounter the forceful be in want of of modernizing the manifest of appointment sensation criteria, he suggest the ‘Balanced Itinerary’ (effigy 3) achievement criteria preferably of the ‘Iron Triangle’, where he groups the criteria that other academics take proposed. The foremost modulate is the appendage of qualitative objectives sooner than quantitative, namely the benefits that different group of people can gross from the project. These benefits are seen from two perspectives, joined from the organisational dream in light of and inseparable from the stakeholders view. It is unhidden that each part will comprise benefit differently from projects. On example possibly man organisation can narrow the gap profit as a consequence achieving tactical goals when a concoct is completed and at the identical together these goals have a consequential environmental smashing in the stakeholders’ community. This means that a successful chuck forced to bargain between the benefits of the organisation and the satisfaction of upshot users. The fourth corner of the ‘Square Root’ is the Low-down Plan which includes the subjects of maintainability, reliability and validity of project outcomes.

    One-liner of the “Straightforward’s root” corners, organisational benefits, drew much notice because of it’s relevance and it was new analysed. Kerzner (2001, p6) suggests three criteria from the codification perspective in order throughout a toss to be successful. The opening is that it obligated to be completed “with minimum or mutually agreed upon area changes”, straight despite the fact that stakeholders constantly deceive conflicting views near projects’ results (Maylor, 2005, p288). Bruised, “without upsetting the pre-eminent assignment well forth of the syndicate” because a work has to assist organisation’s diurnal operations and try to make them more effective and effective. Finally, it should be completed “without changing the corporate culture” measured still projects are “scarcely exclusively caring with silver – with knocking down the skilled and erection up the modish” (Baguley, 1995, p8). A enterprise administrator’s major responsibility is to insist upon confident that he delivers revolution only where is of the utmost importance, otherwise he is destined to bring to light robust resistance from almost all organisational departments (Kerzner, 2001, p158) which basically could preside over to stand out failure.

    A more structured near to stick out triumph is grouping the criteria into categories. Wideman (1996, p3-4) describes four groups, all of them adjust dependent: “internal shoot objectives (know-how during the engagement), fringe benefits to guy (effectiveness in the terminate term), guide contribution (in the compromise term) and coming break (in the dream of position)”. The characterization of ‘days dependent’ is based on the fact that big name varies with time. Looking at the future benefits of the organisation can be definitely troubling, because in some cases they don’t on the level know what they want, yet is requisite to know what the scheme is worrying to fulfil after completion term so that success criteria are demonstrably defined in the early stages. This is quite a remarkable way, because the woolly moves from the the nonce prosperity criteria to the coming, in a approach that a contrive can be unfruitful during execution if it is judged not later than criteria like cost and standing, but in the long span of time it can turn to be a thriving story. A upstanding specimen of this assumption is hosting the Olympic Games in Athens, Greece, which received mass criticism both during the planning interval, due to delays in construction period, and when it was finished, owed to vast cost. But the benefits that Greece will farther ahead from the Olympic Games can be fully accepted after 5 or perhaps 10 years from the hosting year (Athens2004.com).

    All the above attainment criteria “should be basic and attainable and, if ever defined, they should also be ranked according to priority” (Truthful Path Associates, 2003). Straightforward criteria are easy to take cognizance of by harry interested in the hurl and the case commitment is guaranteed. Unrealistic criteria can present a ‘failure’ docket on assorted projects because of the unreachable standards, can generate vulgar party estimate and set conduct in future projects and in the long run generate unfair disaster total stakeholders. As for seniority issues, it is ordained that things will retire go to the bad and the project superintendent will be in a cool case where he must exhort the open firmness having in intention that he has to offering up the least important sensation criterion.

    Outcome Factors

    As mentioned earlier, “ascendancy factors are those inputs to the supervision procedure that come straight or indirectly to the celebrity of the project or vocation” (Cooke-Davies, 2002, p185). Some project managers “intuitively and informally infer their own outcome factors. Degree, if these factors are not explicitly identified and recorded, they desire not mature component of formal venture management reporting get ready nor they happen to enter in of the true scheme data” (Rad & Levin, 2002, p18). Belassi & Tukel (1996, p144) classified these factors into 5 distinct groups according to which part they have a bearing on to:

    Project Wherewithal has fit an increasingly taking technic seeking financing infrastructure projects in developing countries to the form twenty years. Furthermore, the utilization of forecast financing raises hard constitutional issues with consideration to the cleverness of developing countries’ governments to control the provision of conspicuous services that are intimately connected to these infrastructure projects. Commitment financial affairs has sundry advantages, such as the opening throughout investors to participate directly in an if not out-of-the-way and lucrative-albeit risky-market and the faculty to participate in high-risk investments without diminishing creditworthiness. Lenders for the sake projects are primarily large oecumenical commercial banks, such as ABN Amro and Citibank, or multilateral lending agencies, such as the Oecumenical Capitalize Corporation (IFC) and the European Bank in search Reconstruction and Circumstance (EBRD). They will in no suspect, for that reason, be after to tender in some issues in a expression sheet.

    The beginning procedure in site up a poke out financing as a rule involves the sponsors or developers forming a forecast companions known as a best motivation carrier or quantity, which is designed to construct, own, and act the scheme facility. Wise proposal wealth benefits sectors or industries in which projects can primarily be structured as a fall entity from their sponsors or developers.
    That being the case it is the activity entourage, which is the object that is borrowing funds for the project. The lenders allow lettuce to the concoct assemblage with the assets and cash originate of the plan acting as the security scrutiny after the project loans.

    Definitions and Meanings
    European Investment Bank defines conjure up finance as “a accommodation made primarily against realize flows generated via the project, degree than relying on a corporate preponderance sheet, the shelter value of the real assets or other forms of certainty”.

    A beetle out developer is the angel or the borrower against the project.

    A power purchase bargain (PPA) is an harmony which serves as joined of the pre-requisites to the lender to borrow funds for a project. It is a reduce that “there thinks fitting be in danger of market-place pro the occupation on wind-up”.

    A period of time skin is an profile of the dominant terms and conditions proposed for the commitment and investment. It is not in itself a permitted verify but a feather of drawing proposals taxpayer in behalf of permission not later than all parties involved.

    Types of Risks
    In project transactions, there are typically numerous parties from different jurisdictions tangled, and reckoning, the laws of many opposite jurisdictions are potentially apposite to any actuality transaction. Consequently the uncertainties or fears expressed by each detachment translate to a endanger of a sort. It becomes important that the terms sheet or the PPA or the PSA be analysed accounting and where necessary, reveal the meet forensic regulations or instruments to tone down any risks.

    Risks are divergent notwithstanding each concoct – they are repeatedly country-specific, and differ depending on the big-hearted of project one wishes to undertake.

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