“Sexism is a sin. Shana Tova.” With these words, an anonymous groups of women offered its first challenge to the Jewish community. Calling themselves “Jewish Women Watching,” the group carried out its first kamikaze mission in September with a mock Rosh Hashanah card (also published as an advertisement in several Jewish newspapers), sent out to an impressive 1,500 Jewish leaders. The card, quoted above, issued the following directives: “Choose a woman keynote speaker…nominate women to your board…support working parents…recognize that women’s issues are community issues.”