by Orli Cotel

Jewish Fashion Conspiracy

How do you turn Jewish identity into a hip, national business? Sarah Lefton, 31-year-old founder of Jewish Fashion Conspiracy, a sassy clothing design company did it with a decidedly “pro-Semitic” message; “I was working as the marketing director for a camp,” says Lefton, “and friends from the office would jokingly pronounce ‘Yosemite’ as ‘Yo, Semite.’ I thought, hey, that would make a great t-shirt slogan!”

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